Its
now more important than ever to gain control of
your foreign traffic!
Thinking
globally in regards to your incoming and outgoing
web site traffic and potential customer base is more
important now than ever before. With an estimated
600 million people surfing the Internet every day,
only one third of those come from the U.S. or Canada.
If you only focus on domestic traffic when it comes
to driving Internet sales, you are missing out on
over 420 million prospective customers!
The
numbers paint a very simple and clear picture; of
a total of 600 million Internet users,
180 million originate from North America. Asia and
Europe make up for about 377 million surfers, with
Middle East and Latin America making up for about
38 million surfers
(Source Nua).
If your sales average $5,000 per month, why
are you ignoring the potential to reach $15,000 per
month and not have to depend on one primary economic
cycle?
There are a few simple ways to detect, drive, and
serve every visitor to your site to something they
can purchase or most appropriately find, and they
all start with Geo Redirect.
By
detecting the geographic location of a visitor you
can assign default languages and payment types. If
your site isn’t prepared to handle all various
e-commerce payment methods available globally than
you are missing out on a huge potential of income.
Not everyone uses credit cards to purchase online
and there are a variety of other payment methods widely
used dependant upon region of origin and are easily
to implement. Language can be specified and you can
either assign foreign language visitors to a default
sponsor who provides translated web page options or
provide your own!
Traffic
is the basis for the success of any web site, but
having the ability to manage that traffic is the true
key for success. Since the Internet is a global community,
not all of your traffic will originate from the U.S.
or Canada. If you don’t have a system in place
to detect and direct foreign traffic than you are
losing guaranteed income every day. How much longer
can your business afford it?
Here
are some facts:
•
Today there
are over 400 million non-English speaking Internet
users and nearly half of all Internet users
live in Asia and Europe (this figure will grow to
75% by 2005, when there will be around a billion people
online).
•
Internet use growing exponentially outside the U.S./Canada:
in 2001, analysts
estimate that 71% of Internet use and 56% of e-commerce
revenue came from outside the U.S.
•
Recent figures show that 70% of the world’s
purchasing power and 92% of the world's population
live in countries where English is not the native
language.
•
Forrester Research predicts that by 2004 online
commerce will reach $6.8 trillion and 50% of all-online
sales are expected to occur outside the US. The
analyst firm projects that while the United States
and North America currently preside over the majority
of online transactions, that will shift in the coming
years as Asia and European nations become more active.
(source)
With
technology brings change, and the Internet economy
is shifting from a U.S. dominated market to a new
level of customization and globalization for internet
users and business. The sheer buying power of the
non-English speaking market obviously predicts that
those who are in position with the tools in place
to detect, harness, and control the flow of this new
globally based Internet economy will dominate and
survive at the top.
What
is Geo Redirect and how can it help me?
Geo Redirect was created to be the Ultimate Tool
for webmasters with the purpose of detecting a user
by
geographic location and directing them through the
most relevant pages of yours or your sponsors web
sites. A simple user interface gives webmasters the
power to redirect traffic to other locations (incoming
and outgoing) whether it is to a different page,
payment
option, or an entirely different web site location
(URL).
Geo Redirects’ most powerful application is
allowing webmasters to reroute their incoming traffic
to other sites or URL's based upon IP address, domain
(extensions), even countries! By assigning country
codes or IP address blocks to languages this allows
for the specific regional marketed targeting, interest
filtration, and the redirection of visitors to various
URL's, sponsors, or affiliates that more closely match
the traffic you are receiving. You can even cut down
on bandwidth costs by redirecting visitors you cannot
convert directly to a sponsor that can!
With Geo Redirect you will receive an extensive "Geo
Targeting" database with known country
codes and what IP ranges they belong to. This database
is updated regularly and helps Geo Redirect manage
your traffic with up to 95% accuracy! It would be
impossible to handle this by hand with the millions
of IP Blocks around the Globe.
Geo Redirect is more than just a redirection
program. It also provides webmasters with a full web
based statistics program that tracks:
•
Total Number of Hits (day, total, monthly, average)
• Unique # of Hits (day, total, monthly, average)
• Number of Hits Today, Yesterday, Month
• Number of Hits from users with/without Java
Script
• Number of Hits from users with Java Enabled/Disabled
• Browser Stats (list of hits from various browses)
• Screen Stats (Screen Size and Color Depth)
• Domain Stats/Country Stats (# of hits from
domains)
• Daily Stats (# of hits per hour for that day)
• Monthly Stats (# of hits per month)
• Referring Stats (Last 30, Today, Yesterday)
• Last 30 days stats (total # of hits per day)
• OS Version (Windows, Mac, Linux, etc)
And
on top of that you get these extra features:
•
Random Redirect - This allows webmasters
to enter a few different URL's that the redirect program
can choose at random. This allows webmasters to try
out a few different sites to redirect surfers to and
this can be very helpful in gauging which site sells
the best
•DataBase
Updates - Seeing how the Net Changes every
so quickly and new IP's are added and some removed,
we offer the ability to update your database each
month. A simple utility makes this a snap.
No
system can claim 100% accuracy however at Geo Redirect
we do our best to keep you within the 90-97% range.
With the Internet always changing there is no sure
100% solution, but with Geo Redirect you can plug
the traffic leaks that have caused you losses and
start generating more income with the traffic you
already have!
